The Focus Room: Redefining Coaching in Austin

We are proud to officially announce The Focus Room, a high-end, intimate personal training and performance coaching facility in East Austin, created under the True Fitness & Focus brand in partnership with Supernova and The Pershing.

This is not just a gym. It is a center for self-mastery, where fitness meets mindset, where discipline meets community, and where real transformation becomes inevitable.

What The Focus Room Is

From the start of my coaching career, I knew that success came down to three things: having a plan, executing the plan, and staying consistent. I could always provide people with a great plan and show them how to execute it, but accountability and consistency were where most people struggled.

The truth is, when people lose focus on their goals, it usually has little to do with the gym itself and everything to do with life outside it—stress, relationships, fatigue, excuses. Falling short is rarely a physical problem, it is a mental one. That is why The Focus Room was created. It is not just a gym, but a place where physical health, mindset, career, and relationships all come together, backed by coaching, accountability, and community.

Why We Built It

The past few years have seen a massive wave of remote coaching and online fitness programs. While some coaches are good, the majority are low-quality, cookie-cutter, and flat-out ineffective. These programs promise the world but rarely deliver sustained results.

At the same time, 90-day challenges, weekend retreats, and quick-hit seminars have popped up everywhere. They promise “massive breakthroughs,” but here is the truth: real transformation does not happen in a weekend. It does not even happen in 90 days.

Real transformation is built on habits. It happens day after day, week after week, year after year. You are what you repeatedly do. And if staying healthy requires a lifetime in the gym, then becoming who you want to be requires a lifetime of consistent practice in every area of life.

That is why The Focus Room exists. To give you not just the tools, but the structure, accountability, and community to lock in for the long haul.

What Makes The Focus Room Different

The Focus Room is designed to integrate every aspect of personal growth in one place:

• Personal Training and Fitness – Elite, hands-on coaching in a small, private setting.

• Mindset and Meditation Coaching – Building focus and presence, not just muscle.

• Habit and Accountability Systems – Tools that keep you consistent beyond the gym.

• Career and Relationship Coaching – Training to show up at your best in every role.

• A Community of High Performers – People serious about goals, not hype.

  
  

This is not just about lifting weights. It is about lifting your standards.

What The Focus Room Is Not

There are gyms for everybody these days, but The Focus Room was built to be fundamentally different. Here is what it is not:

• Not an Open Gym. This is not Gold’s, Lifetime, or any big-box setup where you wander around with no plan, head down in your phone. Every session here is coach-led, small, and intentional.

• Not a Jungle Gym. We are not about 45 minutes of sweaty chaos, shirtless flexing, and mindless high-fives. Every class here has a deliberate purpose. Many sessions are slower and more focused, designed to build mastery over motion, mindset, and execution.

• Not a Participation Trophy Factory. You will not get celebrated just for showing up. You will get celebrated for putting in real work, staying consistent, and earning results. Around here, the progress speaks for itself.

• Not a Vanity Social Club. Some gyms are built for networking, status, or flexing that you are in the in-crowd. The Focus Room is not about clout or cocktails. It is about getting real work done and making progress toward real goals. If you want to be part of a collective, you know where to go. If you are ready to focus, this is your spot.

  
  

The Focus Room is built on one philosophy: show up, dial in, do the work. Everything else flows from there.

The Journey Here

Opening a gym has been my dream since the high school weight room. That dream grew through bodybuilding championships and years of helping others reach their goals. When I left my corporate career at the end of 2023, I knew fitness and discipline were not just my passions, they were what people consistently looked to me for. Friends, family, and colleagues came to me not just for training advice, but for coaching, motivation, and perspective on how to follow through.

An initial lease fell through right as I was stepping away from my career, which left me with no job and no gym to launch. Instead of folding, I leaned into building hybrid coaching programs that combined fitness, mindset, and accountability, while also starting a podcast and writing a book. That time sharpened the philosophy that would become the foundation of The Focus Room.

In 2024, I was approached about helping create a fitness facility for The Pershing, a private members club in East Austin. I took the reins of the project, invested in The Pershing’s real estate and hospitality business, and partnered with them to launch The Focus Room. After nearly a year of development with their leadership, the vision became reality.

The journey demanded perseverance, resilience, and relentless execution—the very same values that now define the space itself.

What’s Next

The Focus Room will be opening its doors soon to the first group of members ready to step into this new standard of coaching. If you are tired of the noise, the fluff, the rah-rah shit, and the quick fixes, and if you are ready to lock in with a community that takes focus seriously, we will see you inside.